Tourism Research Australia (TRA) has just released its March quarter figures that reveal overnight visitation to the Snowy Mountains region has grown by a further 12.2% or an additional 81,000 visitors.
The average for regional NSW saw a healthy growth of 5.5% in overnight visitors for the same period, so the Snowy Mountains, for two quarters now, has substantially bettered the state average (after a 15.3% increase for the December 2015 quarter).
In total 2,554,000 bed nights were recorded in the Snowy Mountains for the year-end March 2016; that is up by 14.27% (the regional NSW average was 4.5%). It is also estimated by TRA that $427 million was spent by visitors in the region during this period.
‘’Tourism Snowy Mountains is delighted with these new figures,’’ said Neil Thew, Executive Officer for TSM. ‘’They show that our visitor economy is again in a growth phase, which hasn’t been seen for a while. I believe there are a number of factors that have combined to this achieve this growth (such as consumer confidence, the Australia Dollar and others), but I’m confident that TSM’s two year spring, summer and autumn marketing campaign has certainly contributed.’’
After a period of decline or at best stagnant visitor numbers, the Snowy Mountains is now exhibiting strong growth backed by various indicators such as the TRA figures, regional traffic counts and Kosciuszko National Parks entry data, all revealing similar percentage increases in recent times.
‘’Over the past two years TSM has been working very hard on creating more consumer awareness that the Snowy Mountains region is a year-round place to visit, not just a winter destination. Our campaign: ‘The Snowy Mountains, there’s more to it than you think’ I feel is now starting to resonate with consumers. This type of activity takes time to permeate in the market, but the recent growth figures are evidence that it’s working.’’ Concluded Mr Thew
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