Tourism Research Australia (TRA) has released its’ December 2016 quarterly figures and the Snowy Mountains region has again achieved above average domestic visitor growth.
An additional 53,000 people visited the Snowy Mountains to 31 December, staying a staggering 2,646,000 visitor nights, a 7.1% increase for both, according to TRA. Across Australia, domestic overnight trips and nights both increased by 4%, so the Snowy Mountains has outperformed the national averages.
‘’Visitors to the Snowy Mountains spent an incredible $543 million when in the region, that’s a 29% increase on the previous year,’’ said Neil Thew Executive Officer for Tourism Snowy Mountains.
‘’In fact, the Snowy Mountains recorded significant growth across all of the TRA measures. We’ve also seen a 20.3% increase in average trip spend per person, a 20.5% increase in average spend per visitor per night and a 12.7% increase in overnight spend on commercial accommodation per person,’’ continued Mr Thew.
Tourism Snowy Mountains has implemented a number of stakeholder backed marketing campaigns in recent years that have focused on attracting new and returning holidaymakers to the region. These campaigns have been highly effective in stimulating awareness and demand for the Snowy Mountains; not only as a fabulous winter playground, but also a ‘must-go’ destination in spring, summer and autumn.
‘’It is so encouraging to see that the Snowy Mountains has achieved five straight quarters of more holidaymakers coming to our region. It is obvious that we are now regarded as a year-round place to visit. This unprecedented growth is testament to the hard work of the local tourism industry, government and also by Tourism Snowy Mountains who have implemented very successful marketing campaigns over the past few years that have driven visitation,’’ said Peter Cochran, Chair of Tourism Snowy Mountains.
‘’The Board and I look forward to continuing with the momentum that’s been established, working along-side Destination NSW, the new Southern NSW Destination Network (when it is established), the Snowy Monaro Regional Council and regional stakeholders to deliver sustained visitor and economic growth for the Snowy Mountains. To do so, we need to confirm a new funding model; we’ve had discussions recently with local MP and Deputy Premier John Barilaro and also the new NSW Tourism Minister Adam Marshall that have been very encouraging,’’ concluded Mr Cochran.
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