Following the announcement of the Regional Tourism Organisation (RTO) review last week by the NSW government, Tourism Snowy Mountains (TSM) and the Snowy Monaro Regional Council (SMRC) have met to discuss the impacts of the reforms and how to ensure tourism in the region is managed effectively.
TSM Chair Peter Cochran and Executive Officer Neil Thew have discussed the implications of the RTO review with Dean Lynch SMRC Administrator. Together, it is planned that a new entity be developed that will strengthen the relationship between the two and a new coordinated structure be established with the Council and TSM.
‘’After meeting with Tourism Minister Mr Ayres, Dean Lynch and the TSM Board, it was resolved that TSM would continue as an incorporated organisation that continues to work on growing tourism visitation to the region in collaboration with the regional tourism industry and local government,’’ said Peter Cochran.
It is proposed that the new entity will become a Local Tourism Organisation, replacing the old DNSW RTO system.
‘’It’s important that we have a coordinated tourism structure that focuses on developing and enhancing the region’s visitor economy,’’ said Dean Lynch. ‘’That’s why SMRC will be working towards a partnership with TSM to potentially form a new LTO to ensure the Snowy Mountains brand continues to have a strong national identity and tourism is developed with all stakeholders.’’
“I’m excited about the formation of a new LTO, where we are not working so much in silos and perhaps doubling up on resources, but together on creating better, well-coordinated projects for the region that improves visitor experiences and increases visitor numbers,’’ said Neil Thew. It’s not only that, we can also work on a new coordinated Destination Management Plan and other significant activities that will benefit the region.’’
There still remains some critical details of the RTO review to be announced, such as funding breakdowns, the new Destination Network board compositions and a clear narrative that identifies how the formal relationships between Destination NSW, ACT government, local government, National Parks, Joint Organisations, regional stakeholders, LTO’s and other organisations will work. It is expected these matters will be addressed in the near future by the Minister.
DNSW’s CEO will be visiting the area in the coming weeks to meet with the TSM Board to provide more answers around the review.
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