Tourism Snowy Mountains is pleased to announce the official destination website for the Snowy Mountains, snowymountains.com.au, has been named as a finalist in the 2025 NSW Tourism Awards in the Tourism Marketing & Campaigns category.
The NSW Tourism Awards celebrate outstanding achievements in the tourism industry, acknowledging businesses and organisations that make a significant contribution to the state’s visitor economy.
The Snowy Mountains website was designed and developed by Newcastle-based creative agency Headjam, whose strategic approach has been key to creating a distinctive, engaging and user-friendly online platform.
“Our website is the digital front door to the Snowy Mountains, and we’ve worked hard to ensure it reflects the diversity, adventure and beauty of the region,” said Tourism Snowy Mountains Chairperson, Rob Lloyd. “Being recognised in the Tourism Marketing & Campaigns category is a fantastic endorsement of the strategic marketing work we’ve done to grow visitation and strengthen the Snowy Mountains brand.”
The website plays a central role in Tourism Snowy Mountains’ strategy to attract visitors year-round. Over the past year, it has seen strong growth in traffic and engagement, connecting thousands of visitors with local operators, experiences and accommodation. The website will also act as the landing page for Tourism Snowy Mountains’ year-round digital marketing campaign, due to launch later this year.
Finalists will be celebrated at the NSW Tourism Awards Gala Ceremony, to be held in Sydney on November 27.
For more information about the NSW Tourism Awards, visit: https://nswtourismassociation....
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Media Enquiries and Images
Christie Hampton
Marketing & Communications Manager
Tourism Snowy Mountains
[email protected]
0404 077 669
www.snowymountains.com.au