Tourism Snowy Mountains is proud to announce that its destination website, www.snowymountains.com.au, was recently named a finalist in the 2025 Australian Web Awards, in the highly competitive Tourism category.
The Australian Web Awards are among the most prestigious digital accolades in the country, recognising the very best in web design, development and user experience. The winners were announced in Melbourne over the weekend and, while www.snowymountains.com.au did not take out the top honour, being named a finalist is an outstanding achievement. It aligns the site with Australia’s leading digital platforms and affirms its excellence in strategic focus, design and functionality.
The website was designed and developed by Newcastle-based creative agency Headjam, who brought their expertise in digital storytelling to deliver a bold, intuitive and visually rich platform.
"We’re incredibly proud of the work we did with Tourism Snowy Mountains," said Headjam COO, Luke Kellet. "The site was purpose-built as a destination marketing tool and it’s rewarding to see it receive national recognition. It’s a testament to strong collaboration, creative vision and the power of great design in promoting regional Australia."
Since launching, www.snowymountains.com.au has played a key role in driving year-round tourism to the region, showcasing the Snowy Mountains’ unique blend of natural beauty, adventure and seasonal diversity. The platform offers engaging content, trip planning tools, event listings and immersive imagery - all designed to inspire visitation and extend stays in the region. The website encompasses the entire Snowy Mountains region, introducing smaller towns such as Bombala, Dalgety and Delegate to an audience of potential visitors.
"We’re thrilled to have been named a finalist in such a competitive category,” said Christie Hampton, Marketing and Communications Manager of Tourism Snowy Mountains. “This recognition reflects the strength of our digital strategy and the steps we are taking to ensure the Snowy Mountains region is home to a thriving year-round visitor economy.”
The website is part of the BLER-funded Tourism Snowy Mountains Bushfire Recovery Program, which focuses on recovery from the 2019-20 bushfires that impacted the local tourism industry and left lasting economic effects. These initiatives aim to restore the visitor economy and support tourism operators in making the most of future opportunities.
Tourism Snowy Mountains thanks the Australian and NSW governments for their commitment to regional recovery and resilience, ensuring the Snowy Mountains continues to thrive as a world-class tourism destination.
ENDS
For images and any further inquiries, please contact:
Christie Hampton
Marketing and Communications Manager
Phone: 0404077669
Email: [email protected]
About Tourism Snowy Mountains: Tourism Snowy Mountains is the peak body for destination marketing and tourism business development in the Snowy Mountains region. It aims to promote year-round visitation and enhance the tourism industry by leveraging the collective expertise of its board members and stakeholders.