Be a Part of the Tourism Snowy Mountains Industry Development Program

Local businesses, please register here.

Round 2 of the Tourism Snowy Mountains Industry Development Program is set to launch with two exciting and insightful workshops!

Focused on the theme of ‘creating exceptional experiences’, the program aims to leverage the region’s competitive advantage and integrate the latest insights and trends in tourism and travel to revitalise the region’s experience offering and its appeal.

The workshops will be run over two days, with each day covering a specific topic (Please note it is possible to participate in one day or both days of the workshop, however to be eligible for the mentoring you MUST attend the second day – Creating Exceptional Experiences with Charlotte Prouse).

Day One: ‘Enhance Your Product – Digitally’

Date: December 7

Location: Cooma Alpine Hotel

Time: 9:30am – 3:30pm

Presented by Todd Wright, this workshop aims to assist businesses improve their digital presence and connect with customers from Australia and around the world.

Todd Wright is the Director of Threesides Marketing, a Canberra based marketing, digital, PR and training business which he launched in 2007.

Todd and the Threesides team have worked with the Snowy Mountains over many years, and bring with them great local knowledge and expertise, combined with practical digital marketing knowledge to ensure clients get results.

More on Todd Wright –

Day Two: ‘Creating Exceptional Experiences’

Date: December 8

Location: Cooma Alpine Hotel

Time: 9:30 – 3:30

Presented by Charlotte Prouse, the aim of this workshop is to provide business with the tools to create exceptional products and experiences, which in turn will help to build awareness and appeal of the Snowy Mountains as a destination for the visitor. And in so doing drive increased yield.

The workshop incorporates:

  • Tips on creating an exceptional experience by connecting with your customer and mapping their journey
  • Packaging and bundling products to create new experiences or evolve existing experiences
  • New business concepts incubator element for those who are ready to make a start

Charlotte Prouse is a marketing specialist with extensive experience and a passion for using destination marketing to build healthy, happy and sustainable communities. She has a proven track record in developing and implementing destination brand strategies, marketing and campaigns. Charlotte has also leads product and experience workshops as well as cultural change initiatives.

Charlotte is a leader, relationship builder, mentor and coach, with the ability to work with tourism operators and the tourism sector to build successful businesses. A first-class communicator with experience in facilitation and presenting at the local level and also on the international stage.

Businesses that participate in the workshops will be given the opportunity to engage in a mentoring program with Charlotte and Todd that will be tailored to their specific needs.  This Business Development Program, including workshops and six mentoring sessions, is provided to local businesses at no charge by Tourism Snowy Mountains.

Having participated in round one of the Program, Victor Goustavsk from Our Snowy had this to say:

“We went into the workshop knowing we needed to do something but we were not sure what that something was. Our mentor, [Director, Destination Marketing Store] Charlotte Prouse, motivated our thinking and focused our thoughts in a way that left us feeling more positive about our future.

The best part…we could immediately put into practice our learnings. We are already seeing early results with an increase in enquiry traffic.

Thank you Tourism Snowy Mountains for driving this wonderful initiative. We would highly recommend this program to new and existing tourism businesses, and look forward to continuing our mentorship with Charlotte and her team.” – Victor Goustavsky, Owner

Dee from Snowy Mountains Ceramics and Charlotte Prouse

For more information about the workshops and mentoring, please contact:

Christie Hampton

Tourism Snowy Mountains Marketing & Communications Manager

[email protected]

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