Media release: A new series of annual cycling events has been announced by Lateral Events, the owners and organisers of L’Étape Australia by Tour de France.
The new series of events, called ‘Drops & Hoods’ (referring to the bike handlebars), will uniquely offer riders more than ten events over four days, on multiple surfaces, multi-cycle disciplines, and multiple distances in Australia and New-Zealand.
Lateral Events are currently developing the first edition of Drops & Hoods to be hosted in the beautiful Snowy Mountains from Thursday 3rd to Sunday 6th March 2022. This inaugural edition is set to feature some of the most famous elements of L’Étape Australia by Tour de France, staged in the Snowy Mountains between 2016 and 2019.
Being developed in consultation with local stakeholders, local businesses, and the local community, each edition of ‘Drops & Hoods’ will encompass much of its host region, feature the best local roads as well as taking riders on some remote gravel routes in the wilderness. The event will also promote the night-time economy by working with pubs, clubs, restaurants, and resorts to provide entertainment each evening and entice riders to stay longer.
Drops & Hoods will inject economic activity into its host regions for the accommodation sector, restaurants, retail, tourism attractions, and direct event expenditure.